Map Camera Reveals 2025 Best-Selling Lenses: Nikon Dominates the Market
Recently, Map Camera, the renowned photographic equipment retailer, officially released its Best-Selling Lens Rankings for 2025. The data shows that Nikon has maintained a dominant presence in both the new and used lens markets, with multiple products topping the charts. Meanwhile, brands like Sony, Canon, Tamron, and Sigma continue to show strong performance, shaping the competitive landscape of this year’s optics market.
Top 10 Best-Selling New Lenses
1. Nikon NIKKOR Z 24-120mm f/4 S
This lens has secured the top spot at Map Camera for two consecutive years. As a highly versatile standard zoom, it remains the favorite choice for photographers, whether purchased as a kit or as a standalone upgrade.
2. Nikon NIKKOR Z 24-70mm f/2.8 S II
A professional-grade zoom lens that surged to the top immediately after its early 2025 release. Its superior optical performance, smooth aperture control, and internal balance design make it a top pick for both pros and cinematographers.
3. Canon RF 45mm f/1.2 STM
A compact prime lens with a large aperture and an affordable price tag. Released alongside the Canon EOS R6 Mark III, it has quickly become a popular, high-value choice for portrait enthusiasts.
4. Sony FE 24-70mm f/2.8 GM II
The Sony G Master standard zoom remains an essential “workhorse” for many professional photographers and content creators.
5. Sony FE 70-200mm f/2.8 GM OSS II
As a flagship telephoto zoom, this G Master lens plays a vital role in professional sports, events, and hybrid content creation.
6. Canon RF 100-400mm f/5.6-8 IS USM
An excellent telephoto lens that offers impressive performance at a budget-friendly price, beloved by nature and wildlife photographers.
7. Sigma 20-200mm f/3.5-6.3 DG Contemporary
A new travel zoom launched in 2025. Starting at an ultra-wide 20mm, it provides greater flexibility for landscape and documentary photography.
8. Nikon NIKKOR Z 50mm f/1.8 S
A classic “nifty fifty” and one of the first Z-mount lenses. Its sharpness and compact size make it a must-have prime for Z-series users.
9. Tamron 25-200mm f/2.8-5.6 Di III VXD G2
A strong competitor to the Sigma 20-200mm. While it has a slightly narrower wide-angle, its larger maximum aperture throughout the range makes it more appealing to many photographers.
10. Nikon NIKKOR Z 26mm f/2.8
The thinnest and lightest Z-mount lens from Nikon. Its pancake design and practical focal length make it an ideal companion for street photography and daily snapshots.
Top 10 Best-Selling Used Lenses
Nikon NIKKOR Z 24-120mm f/4 S
Tamron 28-200mm f/2.8-5.6 Di III RXD
Canon RF 50mm f/1.8 STM
Fujifilm XF 35mm f/1.4 R
Sony Sonnar T* FE 55mm f/1.8 ZA
Nikon NIKKOR Z 40mm f/2
Sony FE 70-200mm f/2.8 GM OSS II
Nikon NIKKOR Z 50mm f/1.8 S
Canon RF 100-400mm f/5.6-8 IS USM
Sony FE 40mm f/2.5 G
Map Camera also released the Top 10 best-selling used lenses for 2025, showing significant overlap with the new lens chart. For instance, the Nikon Z 24-120mm f/4 S topped both markets, reflecting its enduring product quality and user trust.
Market Analysis: Nikon’s Strong Momentum
The overall rankings highlight several trends: Nikon secured four spots in the New Lens Top 10, covering standard zooms, professional “Holy Trinity” optics, and portable primes. In the used market, Nikon remains equally steady. Sony, Canon, Tamron, and Sigma follow closely, maintaining competitiveness in their respective niche markets.
These rankings reflect current market preferences: lenses with consistent image quality, reasonable pricing, and wide-ranging utility are highly favored. By continuously expanding the Z-mount ecosystem, Nikon has successfully established a clear advantage across multiple market segments.
